SchoolJewel
Privacy notice for parents and carers
A template for . Adapt it, add it to your privacy notice, and send it to families. Boxes with a dotted outline are for you to complete.
How uses SchoolJewel
What it is. uses SchoolJewel, an online platform that helps teachers recognise and celebrate pupils’ effort (Hero), thinking (Sage) and kindness (Guardian). Pupils earn points when a teacher notices something positive, can choose privileges the school offers, and can see their own “Personal Best”. Pupils are never ranked against each other.
Who is responsible. is the data controller for the information in SchoolJewel. Our data protection lead is . SchoolJewel is run by Vladimir Keves, a sole trader trading as LD Pro, who acts as our processor. It may only use pupils’ information on our instructions and under a written contract.
What information is used. For each pupil:
- a name, entered by the school as
- a generated username and password for the login card
- class, school, year group and (if used) House
- points awarded or removed (category, amount, date, time, and which teacher)
- Prize Shop orders and, if a pupil shares a prize, the classmate chosen
- pre-approved thank-you messages sent to a named member of staff
- calculated Personal Best figures and records of which celebrations a pupil has seen
What is not used. Pupils do not need an email address. SchoolJewel does not collect dates of birth, addresses, photographs, health or special educational needs information, or anything about family circumstances. Pupils cannot type free text, upload anything or message anyone, and there are no adverts.
Why we use it, and our legal basis. We use SchoolJewel to promote positive behaviour, effort and kindness, to give pupils choice and a voice, and to help staff notice every pupil. Our lawful basis is . We do not ask for consent, and we do not use the information for marketing.
Who sees it. The pupil sees their own points and choices. Class teachers see their own class. School leaders see the whole school. A pupil’s thank-you message can be read by the member of staff it is addressed to and by the school leader. Nobody outside school sees it, other than SchoolJewel’s small team (who access information only to give support) and its hosting and backup providers, which store it securely within the European Union (backups are encrypted). SchoolJewel does not sell information or use it to train AI.
Automated decisions. Points and Personal Best figures are added up automatically. They are not used to make decisions about pupils, for example about assessment, behaviour sanctions or groupings.
How long. We keep a pupil’s SchoolJewel records while they are at the school. We remove pupils’ accounts . Deleting a pupil removes their records. Backup copies are overwritten within 90 days.
Your rights. You can ask for a copy of the information we hold about your child, ask us to correct it, delete it or restrict how we use it, and object to its use. Please contact . We will respond within one month. If you are unhappy, you can complain to us first, and you can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
More information. SchoolJewel’s own privacy policy is at https://schooljewel.com/privacy/.